Linear TV Networks vs Streaming Platforms: The Transformation of Competition and the Emergence of New Content, within the Context of Changing Viewing Trends and Innovation

Linear broadcasts have long been recognized as traditional television formats, relying on fixed air times via satellite. In contrast, on-demand streaming operate on subscription models, with global streaming giants, Disney+, and niche players serving as leading platforms. As viewer preferences shift, rivalry between conventional TV networks and onl

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